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Overview
The Quividi VidiReports software supports a real-time API which can announce demographic and viewer information about each detected face, its position and distance from the camera. This can be used to create triggers to display specific content on digital signage.
For example, we may display a message in a large font on-screen until we detect a face, then make the font size reduce and add more information as the viewer approaches.
Experiential Campaigns
Innovative use of the Quividi real-time API allows for the creation of experiential campaigns in the Digital Out Of Home (DOOH) sector. The software can provide location coordinates for each detected face, along with mood, detection of glasses or sunglasses, beards or moustaches.
We can measure head pose and clothing colours – all of which can be used in the development of a campaign that can react to the audience automatically. This approach ensures maximum brand engagement and attention time.