This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Overview
Even now, many major retailers will only measure performance of their stores by looking at sales. But this does not address those potential customers who entered the store but purchased nothing. It is vital to understand shopper behaviour, conversion and dwell in order to ensure that the floor space is optimised for performance.
The BDI Focus suite of tools provides a range of metrics that report to a dedicated cloud-based portal. Footfall, queue measurement and heatmapping.
Footfall Counting
More than just a counter across a store or venue entrance, the BDI Focus footfall counting smart cameras can establish up to six counters in the field of view which can be lines or zones. Rules can be set to allow zones to count dwell time durations, for example to report how many people were in a specific zone for more than 5 minutes.
Data is sent to the BDI Focus cloud-based portal and presented in dashboards and charts, allowing comparison across stores by hour, day, week or month.