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Overview
Quividi’s platform provides anonymous, scalable audience analytics based on image processing technology. There are two primary components; VidiReports and VidiCenter. VidiReports is software that is associated with a camera input and analyses the video stream from that camera to categorise human faces by age, gender, dwell and attention time.
VidiCenter is the cloud-based data aggregator and dashboarding portal, which is also used to monitor and manage a network of VidiReports instances.
Measure Campaign Performance
When used in close integration with a digital signage content management system (CMS), VidiReports can generate an ‘Audience per Content’ report. So, as well as measuring screen performance we are able to quantify how many viewers each piece of displayed content received, together with age, gender, dwell time and attention time metrics.
This valuable information is often used to test two styles of ad for the same product to determine which works best in a particular location in what is called an A/B test.